A company called NeuroSky has developed a prototype of a Darth Vader light-saber toy based on brain-wave-reading technology. Using something called biofeedback, it works exactly as you’d imagine—and I mean that literally. You imagine that you’re turning on the light saber, and it magically turns on. Ironically, if this product goes to market, the ad campaign will be a no-brainer—and I mean that literally. Any ads will do, because every kid in the universe (and plenty of adults) will want this thing. I just hope the company got George Lucas’s permission to use his concepts and characters. Because if he concentrates on filing lawsuits, he won’t need any bio-sensors to set the legal wheels in motion.
—Posted by David Gianatasio