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A company called NeuroSky has developed a prototype of a Darth Vader light-saber toy based on brain-wave-reading technology. Using something called biofeedback, it works exactly as you’d imagine—and I mean that literally. You imagine that you’re turning on the light saber, and it magically turns on. Ironically, if this product goes to market, the ad campaign will be a no-brainer—and I mean that literally. Any ads will do, because every kid in the universe (and plenty of adults) will want this thing.
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