What exactly do you mean by that tagline?

Chupa_1 “The pleasure of sucking” is always a bold choice for a tagline, particularly when you pair it with Polaroid pics of youthful girls in repose, lollipops in hand, come-hither looks in their eyes. The Chupa Chups Web site is even weirder, with the exhuberant line “Sucking is good for you!” placed next to a photo of a girl who looks to be about 6. (It also makes you wonder about other prompts the site gives you, including the normally innocuous message “Loading assets.”) In any case, if Chupa Chups gets tired of “The pleasure of sucking,” perhaps the Chicago Cubs can build a campaign around it. [Photo by Opium and Poison/Flickr.]

—Posted by Tim Nudd