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“The pleasure of sucking” is always a bold choice for a tagline, particularly when you pair it with Polaroid pics of youthful girls in repose, lollipops in hand, come-hither looks in their eyes. The Chupa Chups Web site is even weirder, with the exhuberant line “Sucking is good for you!” placed next to a photo of a girl who looks to be about 6. (It also makes you wonder about other prompts the site gives you, including the normally innocuous message “Loading assets.”)
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