What, doesn’t it look like Britney Spears?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Britney Spears’ new perfume ad has folks buzzing about what fiendish spell she must have cast to inhabit the body of an unsuspecting and malnourished 18-year-old. But what’s with all the conspiracy theory about a body double? For one, wouldn’t they have gone ahead and sprung for a believable head double? For another, it’s an ad, people, not a product of high ethical standards like a magazine cover.

—Posted by David Griner

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in