What Does Tide Have Against Tomboys?

Tide's "Hoodies & Cargo Shorts" commercial is drawing fire around the Web. Some see it as a conformist piece of intolerance backing traditional gender norms for kids; some even call it homophobic. Others claim that those taking offense are just looking for stuff to be bothered about. I think Jezebel gets it right, noting that the spot "presents a troubling cocktail of gender stereotypes, and it's a bit hard to decipher." Indeed, Tide fails by making the humor too thin to allow the satire (if that's what was intended) to shine through.