What do viewers know about good ads?

Thanks to the Advertising Rating Co., I no longer have to decide for myself whether commercials are good or bad. The Glendale, Calif., company has devised a ratings system to answer such questions for me, the New York Post reports. The startup is led by a former BBDO exec, so they should know a thing or two about bad advertising. (Just kidding. Couldn’t resist.) It asks a panel of 1,000 consumers to rate ads on their “creative effectiveness” on a scale from 0 to 950.