What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes

David Brier's simple manifesto

What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy little motion graphics to help you along.

"Entrepreneurs, innovators, disruptors, CEOs and CMOs have enough landmines to sidestep when tackling the branding beast," says the video's creator, David Brier of DBD International. "Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form."

What do you think? Useful, or overly simplistic?