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To encourage Americans to actually go on vacation every once in awhile—and ideally stay at a Westin-owned hotel—the hospitality chain has partnered with McSweeney's, via BBH New York ,to create the Westin OOO Generator.
The website spits out quirky Out-of-Office (or OOO) responses, written with help from McSweeney's humorists. When the generator completes your OOO message, it also produces an abridged, video-based version for you to share on social media.
McSweeney's passive-aggressive, satirical tone takes center stage; the content is some of the funniest stuff they've produced in awhile.
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