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Miniature logs of soggy wheat for breakfast? Yum! This winning BBH London spot for Weetabix posits a game of oneupmanship among Dad, Mum, Junior and Baby over who has the biggest day ahead. The mundane middle-class challenges are presented in lively and humorous fashion by director Guy Shelmerdine to illustrate that Weetabix provides "fuel for big days." Dad gears up for eight hours of team-building exercises and having to laugh at his boss's "painfully unfunny jokes."
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