Weather Channel gives 'Meatballs' forecasts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A tie-in with the Weather Channel was a no-brainer for Sony's new animated children's movie Cloudy With a Chance of Meatballs, in which a small town is pummeled by food and drink falling from the skies. And they certainly went all out. As you can see above, Weather Channel on-camera meteorologist Adam Berg has been presenting forecasts for the fictional town of Chewandswallow. The movie took over the Weather.com home page last Thursday. And cast members from the movie have been introducing segments of "Local on the 8s."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in