Weather Channel gives ‘Meatballs’ forecasts

A tie-in with the Weather Channel was a no-brainer for Sony's new animated children's movie Cloudy With a Chance of Meatballs, in which a small town is pummeled by food and drink falling from the skies. And they certainly went all out. As you can see above, Weather Channel on-camera meteorologist Adam Berg has been presenting forecasts for the fictional town of Chewandswallow. The movie took over the home page last Thursday. And cast members from the movie have been introducing segments of "Local on the 8s." The movie opened over the weekend with what the Los Angeles Times describes as a "murky" box-office take of about $30 million.

—Posted by Tim Nudd