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Lowe Bull in South Africa put together this gory spot for the International Anti-Fur Coalition. The idea is to emphasize that fur products were once animals who were killed for their pelts. This fact will hopefully make more of an impression on you than it does on the women in the ad. Of course, the women's obliviousness is part of the point, as they could care less about the provenance of their luxury. Yes, these are shock tactics, but they're a far cry from PETA's shallower, chauvinistic take on this issue.
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