We get the boneless pig joke, but will PETA?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

In the history of mystery meat, few cuts have proven more provocative than the contents of the McRib Sandwich from McDonald’s. Ostensibly a “boneless” rib sandwich, the McRib tends to make fast-food aficionados wonder if the bones have been removed from the meat through some marvelous new industrial process or whether cuts of pork have simply been fashioned into a rib-like pattern and toughened to simulate the chewiness of cartilage. Now the answer is provided by an agricultural trade group lobbying McDonald’s to keep the McRib on the menu after 23 years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in