Here’s an enjoyable new Nike soccer spot in which Wayne Rooney displays the kind of precision shooting that largely eluded him during last summer’s World Cup. Or maybe the display is a fake, and Rooney got some help from the ad agency and its fancy editing tricks. The “believe it or not” aspect of the commercial is part of a proud tradition in sports advertising. Earlier examples include superhuman feats performed by LeBron James (fake), Tiger Woods (real) and Ronaldinho (possibly real and literally unbelievable).
—Posted by Tim Nudd