The way we were

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Nowadays, financial institutions inundate us with offers for credits cards, knowing we’ll use the plastic to grant ourselves high-interest loans. Little wonder, then, that we’ve become a nation of spendthrifts.

AdFreak staffers in New York got a reminder on Monday of the very different role banks used to play in forming Americans’ attitudes toward saving and spending. Our parent company’s holiday party was held in a grand old savings-bank building, opened in 1924 and still in service as a bank until about five years ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in