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GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman make out with a geeky guy. Then it did a quirky ad with Jean-Claude Van Damme.
Now, though, the brand is really just going for it with new agency Barton F. Graf 9000—the New York shop known for its offbeat ads for Kayak, Ragú and Dish Network.
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