Watch David Droga's Emotional Rallying Cry to the Ad Industry at Cannes Lions

Lion of St. Mark speech centers on the value of caring

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“There goes my facade of being a rock.”

David Droga choked up several times during a heartfelt and surprisingly emotional speech at Cannes Lions last month—in the end, it was one of the highlights of the festival—as he accepted the Lion of St. Mark award for creative excellence across his storied career.

The Droga5 founder used the moment to look back at his brilliant career so far, and to thank the people who’ve helped make it happen—a long list of work colleagues, of course, but also, most prominently, his mother and his wife.

He also had words for the advertising industry, which he initially cast as advice for his four children in attendance—about the single most important thing, in his view, that helps make a person, and a career, successful.

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