Watch This Ad Carefully, and You’ll Be Transfixed by the Car Sitting Quietly on a Street

Skoda's clever new spot

The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting than you think. A very clever ad by AIS London and MindsEye director Luke Bellis.

There have been ads like this before, of course—notably, this 2008 spot about driving safely around cyclists.

CREDITS
Client: Skoda
Agency: AIS London
Art Director: Jay Packham
Copywriter: Ian Cochran
Director: Luke Bellis
Producer: Ben Sullivan
Production Manager: Carmen Siu
Production Company: MindsEye
1st AD: Jonathan Sidwell
Director of Photography: Dan Stafford-Clark
Gaffer: Stefan Mitchell
DIT: Nelson Oliver
Art Department: Hayley Macdonald
Art Assistant: Ruth Pickard
Postproduction: Tundra
Head of Post: Espen Haslene