For most companies, annual reports are a throwaway bit of year-end drudgery. But online eyewear retailer Warby Parker continues to make it an art form. We loved the site's 2011 annual report, and the 2012 retrospective is even more quirky and charming. It was a big year for the company, which launched several new collections and its first TV ad. By the numbers, the Warby Parker team also wrote 47,425 customer-service tweets, sold 296 monocles and made 2,253 peanut butter and jelly sandwiches for Hurricane Sandy victims. You can learn lots more about the growing company by browsing the interactive report here. And make sure you scroll over the photos.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity