War Child holiday gifts less awful than most

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

"Bad gifts can't save lives. War Child gifts actually do." That's the message of this spot-on Canadian campaign from ad agency John St. in Toronto. War Child presents are for those in extreme need in places like Afghanistan, Darfur and Ethiopia. They include bread ovens, sewing machines, classroom desks and, perhaps most poignantly, 10 chickens to provide eggs as the basis of continuous nourishment for small villages. Commercials wisely avoid overwrought emotional appeals in favor of broad humor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in