Wanted: bloggers

LevisWe were noticing on Gawker that there’s an alleged casting call right now for bloggers to appear in the 2005 branding campaign for Levi’s. Gawker points out that most bloggers are “well-known for being sartorially-challenged” and taking a look at present company, we’d have to agree.

We were also wondering how, exactly, you’d do a background check to confirm whether someone is a blogger. After all, any chuckle-head can go to blogger.com, and set a blog up for free. It’s not exactly like there’s some organization running around issuing blogger credentials. Ech. We’re probably giving this much more thought than it deserves.

—Posted by Catharine P. Taylor