Walt Whitman is reborn. To sell blue jeans.

This Levi’s “Go Forth” spot by Wieden + Kennedy uses what many think is an original voice recording of Walt Whitman reading from his poem, “America.” If so, his voice does not match his appearance at all. Judging from the beard alone, I expected Wookie noises. Nevertheless, the visuals correspond well to the audio, capturing snippets of an America blooming with endurance, opportunity, and young people running shirtless through vacant lots.

—Posted by David Kiefaber