Walking-on-water viral fools foolish reporter

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The video below, which has gotten more than 2 million views on YouTube since late April, shows a bunch of sporty guys in Europe running on water—supposedly pioneering a fun new pastime called "liquid mountaineering." Of course, it's fake. It's an ad for Hi-Tec water-resistant running shoes. Mostly you can tell this by all the Hi-Tec logos that appear in every shot. Unfortunately, a D.C. television reporter was convinced it was real. Check out his report after

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in