Wal-Mart’s pharmacy ads are far out, man

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Whoa, dude. Wal-Mart’s got the hook-up! At least, that’s the message wags might infer from a pair of Bernstein-Rein spots supporting the retail giant’s pharmacies. One ad’s imagery (different types of pills morphing into flowers and playground equipment, shown here) is downright trippy. There’s even a suggestion of time distortion, with a woman’s voice informing us, “When I pick up my family’s prescriptions at Wal-Mart, I’m picking up a few extra minutes in my day.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in