Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard (and sometimes look a bit foolish) for free Fantastic Delites rice snacks.
Shoppers were asked to queue up for ridiculously long periods of time, even when there was no one standing ahead of them, to get a bag of Fantastic Delites Curls.
After making folks wait and then navigate a winding maze at an outdoor mall, the scenario was repeated at an ice rink and in a pond where the water looks kind of scummy, but no one seems to mind getting wet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in