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McCann London filmed this initially explosive yet ultimately rather peaceful Sony commercial in Costa Rica, showing a volcano disgorging countless multicolored flower petals across rivers and fields and the streets, rooftops and denizens of a nearby town. About 8 million flowers were used, Sony says, to symbolize the 8-million-pixel display offered by its 4K Ultra HD TVs. (Did somebody actually count the flowers? Worst advertising internship ever!)
All the action was captured in camera, without CGI, and while it's certainly a satisfying visual spectacle, it seems subdued compared with Sony's earlier, more famous nods in this direction.
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