Nike athletes do such great things, even voiceover artists are surprised.
The athletic wear brand’s “Unlimited” campaign, which launched last week with this baby-themed spot, really kicks into high gear today with “Unlimited You”—a long-form spot running as a 2:30 online and as a :60 on NBC’s coverage of tonight’s Opening Ceremonies of the Rio Olympics.
The spot, created by Wieden + Kennedy Portland and directed by The Daniels (aka, Daniel Kwan and Daniel Scheinert), has fun in particular with the voiceover, by actor Oscar Isaac. After talking up the potential of everyday athletes, in a playfully freewheeling way, for the first 60 seconds, Isaac tries to wrap up the spot—but the athletes have other ideas.
This leads to 90 more seconds of fun, with Isaac marveling at every new development, and every celebrity cameo, in a production where he’s no longer in control whatsoever.
Among the athletes in the spot: Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.
The “Unlimited” idea is meant to refer to the unlimited potential of both everyday and champion athletes, and to the endless possibility of the Nike brand’s designs.
“Unlimited means never defining oneself by what came before,” the brand says. “It means defying expectations, even one’s own. Unlimited declares that there is no ‘happily ever after’ and there’s no ‘too far.’ There’s only ‘What’s next?’ ”
Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Edward Harrison
Art Director: Susan Land
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Post Producer: Shelley Eisner
Agency Production Assistant: Emily Knight
Digital Producer: Keith Rice
Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Edgar Morales
Retoucher: Frazer Goodbody
Motion Production, Design: Tori Herbst, Carlos Enciso
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media, Communications Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: Prettybird
Director: The Daniels
Executive Producers: Ali Brown, Suzanne Hargrove
Line Producer: Jonathan Wang
Director of Photography: Larkin Seiple
Production Designer: Mark Snelgrove
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Lauren Dellara
Post Producer: Chris Noviello
Executive Post Producer: Helena Lee
Visual Effects: The Mill
Senior Producer: Will Lemmon
Producer: Anastasia von Rahl
Production Coordinator: Rustie Burris
Visual Effects Supervisor: John Shirley
Creative Director: John Leonti
2-D Lead Artist: James Allen
2-D Artists: Brad Scott, Alex Candlish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thuresson, Glyn Tebbutt, Sam Evenson, Don Kim, Jake Albers, Adam Lambert, Tim Robbins
3-D Lead Artist: Chris Bayol
3-D Artists: Charles Storniolo, Dan Warom, Matthew Longwell, Sharlene Lin, Ziye Liu, Michael Lori, Jenna Kind, Monique Espinoza, Mike DiNocco, Sharlene Lin
Matte Painting: Andy Wheater, Jie Zhou
Art Support: Dylan Streiff, Gary Marschka
Color: The Mill
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Colorist: Gregory Reese
Track Title: “Never Die”
Music, Sound, Mix: Lime Studios
Audio Mixers: Rohan Young, Jeff Malen
Audio Assistants: Ben Tomastik, Lisa Mermelstein
Executive Producer: Susie Boyajan