Voice of the Jolly Green Giant dies

Jollygreen_1Not a good year for famous advertising icons of yore. In May, Thurl Ravenscroft passed away at 91. He was the early voice of Tony the Tiger (and singer of “You’re a Mean One, Mr. Grinch”). Now comes word that Elmer Dresslar Jr. is dead at 80. Dresslar gave the Jolly Green Giant his signature theme. According to USA Today, Dresslar died of cancer on Oct. 16, after a six-decade career as a singer and entertainer. But the article points out that “ad jingles were the most consistent part of his career, and he landed roles for Rice Krispies cereal, Marlboro cigarettes, Amoco oil and Dinty Moore stew.” (It’s probably worth noting that the first three on that list were all clients of Leo Burnett at the time Dresslar worked for them.) And though he retired in 1991, he re-recorded the Giant’s “Ho, Ho, Ho” jingle about 10 years ago. “He never got tired of it,” said his daughter, Teri Bennett. “If nothing else, it put my sister and I through college.”

—Posted by Aaron Baar