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Is it just us, or are the Valentine’s Day ads this year a little sick of simpering sweetness? Hard to say. But in yet another set of spots deriding the long, lazy tradition of giving your loved one flowers or whatever, Visa tosses its own solution into the mix: Get a prepaid gift card and call it a day.
Impact BBDO Dubai reinforces this by appealing to your logic. A detached, amused voice tells you what stock V-day gifts actually are, then compels the question: Why do we do this at all?
First off, flowers.
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