Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Harbaugh brothers may not have seen it coming, but Visa did. Back in the fall, the company broke two ads from TBWA\Chiat\Day advertising its Visa NFL Fan Offers program. The focus of those ads? The San Francisco 49ers and the Baltimore Ravens.
It's a nice bit of good fortune for a brand whose Super Bowl campaign stumbled just a tad two years ago, when one of the four men lauded in Visa ads for never having missed a Super Bowl ended up missing it due to illness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in