Virgin America now offers service to Orlando, and to promote the new route, it’s chosen an awkward partner. From now through Oct. 5, if you upload your most stunningly bizarre family photo to the meme blog Awkward Family Photos, you’ll automatically get an awkward 33.3% off your next three-to-six person booking to Orlando. And if your photo is eventually chosen as the most pathetically awkward one of them all, you’ll get four free roundtrip tickets. But wait, there’s more. In an awkward snub of other states, the Californian who uploads the most awkward photo by Oct. 6 (awkward numbers are apparently a theme here) will win a trip to Orlando to meet none other than Sir Richard Branson. A billionaire Brit forced to meet California’s most inept family? That’s awkward.
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