So, Saw IV is the latest winner in the quest to create a successful social-media ad campaign. But there’s a bit of a problem here. Already racking up hundreds of thousands of views, the new promo airing on YouTube and MySpace is a visual puzzle that requires you to watch the spot over and over until you find a secret code. Or at least, I think that’s the idea. I just read through the comments until I found where someone posted the answer. Hate to spoil an ad for you, but the big secret is to enter the code 1026 on this microsite. And what’s the payoff for figuring all this out? I tried to capture the glory with this screenshot. Yes, they’ve found the most sadistic trap of all: half-ass social marketing!
—Posted by David Griner