Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leave it to Michael Bay to pioneer the next evolution of movie marketing: the human product placement. Lingerie model Rosie Huntington-Whiteley's rumored casting in Transformers 3 is being viewed by some as a heaving, button-bursting plug for her main employer, Victoria's Secret, which even put out the video below to congratulate her. With no real acting credits to speak of, Huntington-Whiteley did appear in Bay's epic underwear ad, which proved she had one of predecessor Megan Fox's best Transformers talents: maintaining a heroic level of cleavage while surrounded by pointless explosions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in