Vermont Celebrates 40 Billboard-Free Years

Ted Riehle's crusade lives on

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This year marks the 40th anniversary of Vermont’s landmark billboard law, which prohibits roadside ads all across the Green Mountain State, allowing the green and the mountains to shine through.

The proposal became law back in 1968 mostly thanks to the efforts of one man, Ted Riehle, a state legislator. Riehle faced stiff opposition from farmers, who made money leasing their land, and from advertisers, who wanted the ad space. But Riehle convinced the state that it would benefit financially and aesthetically by taking the existing billboards down and banning new ones.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in