Verizon Tries for a 'Ship My Pants' Moment by Poking Fun at Its 'Half-Fast' Rivals

Another brand turns to mildly risqué wordplay

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Watch your mouth and your online speeds, because if you're doing "half-fast" work on an Internet connection other than Verizon FiOS, it could come out sounding dirty.

Verizon is the latest marketer to test the censors with slogans that come amusingly close to sounding like curses. It's not as funny as when Kmart shipped your pants, but even half-assed punvertising is worth a chuckle.

The idea this time around is that most broadband providers have slow upload speeds, making them only "half-fast." So,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in