Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon is firing another round of salvos.
For a new installment of its "Reality Check" campaign, Verizon and McCann New York (and director Peyton Wilson of O Positive) created a modern art gallery featuring 4G coverage areas offered by competitors AT&T, Sprint and T-Mobile. Visitors are asked to describe what they see, with the point being that few can recognize the illustrations as maps of the U.S.
It's a clever gag and not overly aggressive, but will it mark the start of another round of cartography conflict?