The vacation blues

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

It’s early February. Do you parcel a few days from your meager vacation allowance and jet off for a long weekend in the Bahamas? Or do you retreat to you cubicle and wait for spring? A dilemma. Which is why an under-the-radar TV campaign (if there is such a thing) has tapped into the white-sneaker-wearing tourist inside us.

In the debut spot, a slick CEO type thanks us for “ciphoning valuable time away from loved ones and trading weekends for work ends … even as your overall quality of life takes a nosedive.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in