A utopian home life that's a bit too pickled

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This ad for Best Maid pickles makes me dislike kids, animation and, by extension, pickles. It tries hard to be cute. Too hard. The little girl, drowning in ringlets, who plays hide-and-seek with “Smiley,” the company’s logo, squeals like nails on a blackboard. What’s she saying, anyway? Something pickle-related, most likely, but all the words sound like squeals. Then Mom arrives with the same squeaky voice and forced exuberance. The spot exudes a kind of 1950s family aesthetic gone wrong.

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