Utah's first effort to help provide clean drinking water to those without has impressed right out of the gate, thanks to a cool Web site and a quartet of smooth pop-up-book ads from Mike Morris that, cultural stereotypes notwithstanding, look fantastic and successfully communicate their higher purpose. See all four ads here. And speaking of cultural stereotypes, it makes total sense that Utah would commit itself to this noble effort. The place is largely desert, and water may be the only legal beverage there, making the "Something we can all drink to" tagline just perfect. Via Osocio.
—Posted by David Kiefaber