Use a wacky agency name at your own risk

A week ago, in a real-estate story about Kevin McKeon’s Brooklyn apartment, The New York Times referred to his ad-agency employer as StrawberryFish. (The error has been corrected in the online version, but we’ve got the hard copy right here.) Fish, frog—what’s the difference? Well, for one thing, the name StrawberryFrog was inspired by an actual creature, the rare Strawberry Poison Dart Frog, and is meant to conjure images of nimbleness and an element of danger.