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A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a PSA on behalf of the "millions of innocent cakes [that are] mangled, mistreated and hurt" by rival frostings, which just aren't as smooth. Images of sloppy cakes give way to a shot of a supermarket freezer full of Cool Whip Frosting, as a plaintive male voice explains, "There is something you can do."
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