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Cable channel USA is extending its “Characters welcome” ad campaign with a social-networking site called Show Us Your Character. You can upload videos, photos and a profile, “share your hidden talent, a celebrity impersonation, or a revealing glimpse into your life,” and chat with other members. Of course, there are already hundreds of social-networking sites, from Friendster on down, so it’s kind of unclear how a new one built off an ad campaign will compete.
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