U.S. McDonald’s exec bemused by gay spot


McDonald's operations chief Don Thompson recently spoke at length to the Chicago Tribune about the state of the company. At one point, the issue of the gay McDonald's ad from France came up. Below is his response. He confirms the commercial will not air in the U.S. Beyond that, he seems … conflicted. Feel free to offer your own interpretations.
  —"It is an example that markets, cultures are very different around the world. I've never shied away from the fact that I'm a Christian. I have my own personal beliefs, and I don't impose those on anybody else. I've been in countries where the majority of the people in the country don't believe in a deity, or they may be atheist. Or the majority of the country is Muslim. Or it may be the majority is much younger skewed. So, when you look at all these differences, it's not that I'm to be the judge or the jury relative to right or wrong. Having said that, at McDonald's, there are core values we stand for, and the world is getting much closer. So, we have a lot of conversations. We're going to make some mistakes at times. [We talk] about things that may have an implication in one part of the world and may be the cultural norm in another part of the world. And those are things that, yes, we're going to learn from. But you're right, that commercial won't show in the United States."

—Posted by Tim Nudd