URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled

While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from mobile firm Qualcomm. When commuters responded via mobile to a Qualcomm URL advertised on a bus shelter, the site triggered a real-world experience, such as a woman offering a ride in a Lamborghini for those who responded to the ad labeled "In a hurry?" Another ad with the headline "Seen it all?" triggered a dog sled team to arrive, and a response to "Bored?" sent in a bus of circus performers to terrorize entertain the crowd.