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I'm told women are quite particular about jeans, especially when it comes to how the cut flatters their figures (or doesn't). This appears to be the insight behind Crispin
Porter + Bogusky's latest work for Old Navy, a Web application bluntly
called Booty Reader. The site features fortune-teller
Madame Eva imploring ladies to upload shots of their backyards either
via Web cam or photo, with assurances that "photos of your booty won't be
shared, dear."
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