When Microsoft hopped into bed with Crispin Porter + Bogusky, many of us hoped the lovechild would be some kind of freakish sideshow abomination that would polarize the ad world. Instead, people ended up split between "eh" and "meh." So, it was with a strange sense of fulfillment that I watched this disturbing unofficial viral ad for Zune, created by directing duo Sibling Rivalry. Now that CP+B has been handed Microsoft's also-ran MP3 device, maybe they'll be able to pull something equally innovative out of their ass.
—Posted by David Griner