Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This mobile-phone commercial from Finland, by ad agency SEK & Grey, puts a lot of weight behind the company's caller ID service, noting that "an unknown number could be the most important of your life." It's a powerful and impressive statement, but a tad melodramatic. Most of the unknown numbers that call me are asking for money, not offering any. Still, having my phone company identify the number for me would be swell. That way, I'd at least know which collection agencies I was ignoring.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in