The universal advertising clichés

It’s nice to know that people in other parts of the world often see their country’s advertising as riddled with clichés and otherwise generally annoying. For the BBC, U.K. writer John Camm came up with a list of clichés that seem to drive ad efforts across the pond. Many parallels to U.S. ads are evident. Camm’s first rule: Guys are obsessed with sex but will forego it to watch football or drink beer. Clearly true stateside as well (although here they make up for it in the off-season, stocking up on Viagra after being exposed to a gazillion commercials for it while the games are on).