Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Just how much bedding down takes place between the NFL and its Super Bowl sponsors? So much that the turf in Dallas will be colored Doritos orange, the game balls will be shaped like Doritos, and the halftime show will be awash in Doritos-themed 3-D. Oh, and the Big Game itself—not happening this Sunday, because Doritos needed more time to finish its bodacious babe-centric commercials and fine-tune an in-game ad that will use the power of the Doritos crunch to sack a quarterback.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in