In Scotland, a town funeral director has taken out ads on a hospital appointment cards. Seems like a logical move. Still, some patients are unhappy to see such a stark reminder of their mortality on a business card. Says one 23-year-old mother of one: “I thought it was hysterical when I first saw it, but it isn’t funny really.” Says another: “It seems quite appallingly insensitive.” The hospital is defending itself. “Unfortunately death is something that doctor’s practices have to deal with,” says a rep. “It does happen, and people need to be aware of where they can go for help.” As deadvertising goes, this is clearly less offensive than paying grieving families to advertise video games on their relatives’ headstones.
—Posted by Tim Nudd