Under Armour Does Backward Somersaults in Dizzying New Spot

CP+B pitches UA Spine running shoes

Pretty nice camerawork on this new Crispin Porter + Bogusky spot for Under Armour's UA Spine running shoes—a commercial that's not recommended viewing for anyone susceptible to motion sickness. (The music sets the mood for brain-wooziness, too.) The ad features Tom Brady, Cam Newton and Kemba Walker and emphasizes how crucial running is for any athlete in any sport. The shoes are pretty cool, too. Most notably, they have something called a "spine cage," which features a cored-out chassis and the removal of all unnecessary material, resulting in one of the lightest, most flexible running shoes available, weighing 9.7 oz.