Umbro Animates '77 Blackout for New York Cosmos Collection

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Umbro is coming out with its new Cosmos Blackout sportswear—a collection of black-on-black items celebrating the classic (and recently relaunched) New York soccer team of the 1970s. To promote it, the brand has released an animated video commemorating the New York City blackout of 1977. The video is narrated by Brazilian defender Carlos Alberto Torres, who happened to arrive in New York on the day of the blackout to sign with the team. It's a nice animation and a nice little memory.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in